About Us

25+ Years of
Design Legacy

Established in 2000 in Ahmedabad and relocated to Delhi in 2008, Denotation Design has evolved through the diverse design cultures of two iconic cities. This journey has enabled us to synthesize varying regional sensibilities, ensuring we bring a refined global-local perspective to our clients. We specialize in Interior Architecture, driven by the conviction that exceptional design is a smooth collaboration between client, designer, consultants, and contractors.

Over a quarter-century of practice across various cities, we provide comprehensive design consultation where the client provides a clear brief, and we manage the entire lifecycle from that point forward. By deeply understanding both aesthetic desires and functional necessities, we guide the entire process to align with our clients’ specific needs. Our team oversees every logistical and technical detail, ensuring a stress-free transition from the initial planning stages to the final handover of a fully realized environment.

Design Philosophy: The Art of Denotation

Our philosophy is rooted in the word ‘Denotation’—the literal meaning of a sign. We believe that a space should be a clear, intentional reflection of an identity. We achieve this by blending ‘Global-Local’ aesthetics: the clean, functional precision of modern straight-line design fused with the soulful depth of Indian heritage. By prioritizing a deep ‘Know Your Client’ (KYC) process, every client-specific design undergoes a meticulous technical journey. We ensure the final narrative is complete in its functional and aesthetic requirements, denoting a pleasing composition.

Every project begins with a concept—the essential guideline that integrates client feedback with site-specific requirements. The challenge lies in filtering the client’s individual preferences through a professional lens to maintain a perfect balance of utility and beauty. At Denotation Design, the designer is multi-faceted: part artist, part engineer, and part analyst. We justify our designs through a deep mastery of the execution process, ensuring immense coordination between the conceptual mind and the technical field. We believe that true design is not merely what a space looks like, but how it functions.

Team Denotation Design

A graduate of the School of Interior Design, CEPT (2000), Pooja Bansal brings a refined understanding of Indian heritage and free-spirited creativity to every project. Her strength lies in her ability to translate complex functional requirements into elegant physical spaces. By blending modern sensibilities with a deep respect for craftsmanship, Pooja creates “time-agnostic” designs that remain as relevant tomorrow as they are today.

The team at Denotation Design, under the guidance of Pooja, is motivated to align with the firm’s philosophy and process. The team of designers, consultants, draftsmen, and contractors work as an integrated unit, maintaining the core value of working by true design principles. Through shared technical expertise and a passion for detail, every blueprint is executed with uncompromising quality.